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2023/04/17 TIME閱讀解析 09 - 為什麼星巴克NFT的售價達數千美元

Why Starbucks NFTs Are Being Sold for Thousands of Dollars
為什麼星巴克NFT的售價達數千美元

 


 單字→粗體黃底 片語→粗體斜字 句型→底線 文法→底線粗體 
 
 During the crypto bull market of 2021, countless major brands flooded into the space with their own NFTs (non-fungible tokens), hoping to profit from a very lucrative craze. Two years later, as crypto doldrums have set in, many of those projects have shrunk or been abandoned. NFT sales dropped 83% year-over-year in 2022, according to Non Fungible data.

 But in December, one of the biggest brands stepped into the NFT world: Starbucks. The company’s project, called Starbucks Odyssey, serves as an extension of their rewards program, in which users can earn perks for buying coffee and completing online games and quizzes. Starbucks called it a “revolutionary Web3 experience,” and hailed the project as “a new, next-generation loyalty program model.”
BY ANDREW R. CHOW MARCH 9, 2023 
 全文連結:https://time.com/6260048/starbucks-nfts/

單字
1.  countless  (adj.) 無數的
The customer seems to have countless reasons against our proposal; we may need some modification.
這個客戶似乎有無數的理由反對我們的提案;我們可能需要做些修正。

2.  profit (vi.) 獲利;獲益
The champion said that he had profited tremendously from his opponents as well as all his failure.
優勝者說他從對手身上和他所失敗中獲益良多。
 
3.  perk  (n.) 好處
One of the perks for you to study abroad is broadening your global horizons.
出國留學的好處之一,是你可以開拓全球視野。
 
片語
1.  flood into + N  湧入……
Myriads of tourists flooded into the small town after the lockdown for a long period of time ended.
長時間的封城結束後,無數遊客湧入這座小鎮。

2.  set in  到來
On the grounds that heavy rain sets in this month, the prices of fruit and vegetables are sure to be affected.
由於本月豪雨來襲,蔬果價格肯定會受到影響。

3.  hail someone/something as + N  讚譽某人╱某物為……
Even though the author is young, a good number of people hail her new work as a classic one.
即便作者很年輕,但很多人都稱讚她的新作品是經典之作。
 
句型
1. S, called N, V ...
原句構為The company’s project, which is called Starbucks Odyssey, serves ...
*省略which is
cf.
The company’s project, which is called Starbucks Odyssey, serves ...
à The company’s project, Starbucks Odyssey, serves ...
*省略which is called,則“the company’s project”句意上即“Starbucks Odyssey”,在此形成「同位語」的句構
 
文法點
1.  S + V..., hoping to ...  分詞構句
Countless major brands flooded into the space with their own NFTs,
and they hoped to ...
= Countless major brands flooded into the space with their own NFTs,
hoping to ...
(1)移除連接詞“and ”;
(2)省略相同主詞“they (major brands)”;
(3)動詞“hoped”主動,改為現在分詞“hoping”


 
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